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What can Connected TV (CTV) ads do for your business?

Kyle Patterson • Jul 13, 2023

Targeted TV & Ad Production

Best-in-class advertising & production services - Los Angeles

Connected TV (CTV) advertising provides highly customized ad options for your business. By CTV we mean video advertising on an internet-connected television, mobile device, or tablet, empowering your business to reach the right audience with your offer. Thanks to streaming platforms (Hulu, Peacock, Comcast, HBO Max, etc.), you can now run TV commercials only in the households that you choose. No more waste or expensive minimums.

Connected TV advertising has several advantages over traditional TV ads:

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Highly Targeted: Target households based on location, interest, and socio-demo attributes.

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Reduce Wasted Ad Spend: Small businesses can reduce wasted ad dollars by targeting only the demographic of your ideal customers. 

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Expanded Reach: Deliver on more than 600+ premium streaming apps & channels.

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Measurable: Easily measure web traffic, app installs, and ROI from your ads by tracking key actions on your website.

At
L2 Digital Marketing, we are all about helping you develop the right message and reach the right people through highly targeted advertising solutions across CTV and OTT advertising.

What about the production of the commercial? 

We have your business advertising production covered as well! Our talented team of creative writers and videographers will work with your business to develop on brand messaging that reaches the right people in a way that inspires action and gets results.  We'd be honored and humbled for the opportunity to work with you.
Contact us today for a free consultation and quote.

By Kyle Patterson 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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