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💰Create campaigns that convert

Kyle Patterson • Mar 12, 2024

5 tips to make your search advertising campaigns more effective

Effective search campaigns hinge on the quality of your website landing page. When a visitor arrives on your page, you need content that resonates with your audience and helps build trust so they'll do business with you over your competitors. Here are a few of the ways to make your business stand out from the crowd:


1) Site Speed: Your website should load within the first 2 seconds of a visitor typing in your URL or you're going to lose them. Test your site speed here: https://pagespeed.web.dev/


2) Mobile responsive: Over 60% of web traffic is on mobile devices. Capture this traffic with a mobile responsive website or they're going to bounce to a competitor.


3) Quality copy: What you say and how you say it makes a difference. Clear, concise, persuasive copy that is focused on solving your customer's problems is the most effective way to attract new clients. Don't talk all about how great your company is. Talk about how great your customer is and how you've helped others just like them.


4) Photography: A picture is worth 1,000 words + it's a whole lot quicker. In the Instagram era, you need quality photos that speak to your brand's quality.


5) Video: Show don't just tell with video - demonstrate your product, educate your clients, and provide helpful, quality content.


A quality landing page can make or break your campaign. Get started today for as little as $199 for a fast, mobile-friendly landing page and leave your competitors in the dust.

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