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9 ways to maximize your website's effectiveness

Kyle Patterson • Jan 12, 2024

Making the most of your investment in digital marketing

User-friendly: You want a clean, crisp, easy-to-navigate website. Measure your page speed and track Links should be clear and navigation simple. Images optimized for online. Make it easy on your customer and track how people engage with your site through analytics. Make absolutely sure your website operates well on mobile devices.


Resource: Google Page Speed Test


Clear messaging: Be clear with what you offer and how people can work with you. Your one-liner across the banner of your website should tell people exactly what you do in 10 words or less. What problem are you solving? Think customer first. People are searching for solutions to their problems. We recommend branding services to make your brand voice, imagery, logo, and tagline clear with professionally written copy.


Call to Action: Every website needs a strong call to action: What do you want website visitors to do? Call you? Join a webinar? Download? Sign up? Buy now? Make it clear and easy for your client to take the desired action. This could be a call to action button in the top right corner or a buy now button under your product. It could be a call button for mobile device users. Whatever the case, make it easy and make it obvious what you want your clients to do.


Content:

Connect high-quality content to a great landing page and opt-in to build your audience and sell your product or service.


Traffic: Finding and engaging your ideal audience

  • Search (bidding for keywords connected to your business)
  • Display Ads (graphic ads on other sites)
  • Social (determining what network connect with your target market)
  • Email (Owning your own audience)
  • Radio / Online & Traditional
  • TV / Online & Traditional
  • Networking
  • Direct mail
  • Magazine ads
  • Directories


SEO: Once you build your website you need a strategy to get people back to your website. That’s where SEO & paid ads comes in.

SEO or search engine optimization is the ongoing process of improving your website in search engine results. There are a number of ways to improve your search results. These are SEO tactics. Tactics can include blogging, alt-tags, meta descriptions, keyword density, keyword strategy, inbound and external linking, and page authority. SEO is very industry and website specific so determining the best strategy for your business is a custom solution that should be built out over a period of at least 12 months to see optimal results. SEO, done right, does work and can be a major factor in getting qualified traffic to your website.

  • Keyword research
  • Header and page tags
  • Image tags
  • Social channels and links
  • Inbound and outbound links
  • Google search console
  • Schema markup
  • Reviews
  • Blog / Authority


Email: Unlike all other forms of advertising where you are technically borrowing someone else's audience, with email marketing you are marketing to your audience. That's why it's so important to build your audience and invest in the email marketing process because once you do, you have a list that you can bring new offerings and products to and build a long-term relationship with.

Recommend regular emails with an automation series for new subscribers.


Analytics: Google Analytics is essential to understand what your website visitors and customers do when they visit your site. You need this information to optimize your website and improve your marketing campaigns. It will inform your campaign design, help you test different landing pages, and improve your website user experience.


Compliance: Americans with Disabilities Act (ADA): If your website does not cater to this population, you could be missing out on business opportunities. In addition, website accessibility lawsuits are up, with over 4,000 lawsuits filed in 2022 alone!


The California Consumer Privacy Act (CCPA): requires any business in California or that does business with California residents to disclose privacy information to residents on their website and/or mobile website or app. If your website uses cookies, you need to disclose it.




By Kyle Patterson 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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