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What the California Consumer Privacy Act means for your business website

Dec 05, 2023

The CCPA requires businesses to disclose when cookies are used on their website

The California Consumer Privacy Act (CCPA) requires any business in California or that does business with California residents to disclose privacy information to residents on their website and/or mobile website or app. If your website uses cookies, you need to disclose it. If you collect information about your website visitors, you need to disclose it. You need to let a website visitor know that a cookie on your website is tracking information about their visit to the site. Afterwards, someone who visited your sight might receive an advertisement for the website you visited. Or you might be offered a deal for something similar from another online advertiser with similar services or products.


What is a cookie?

What is a cookie? Google defines a cookie as "Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you."


What do cookies do?


  1. Session management: Cookies let a website identify a user and remember login information and personal preferences of a visitor like what type of news you prefer.
  2. Personalized Experience: Personalized advertising is another important way cookies function to enhance your web experience. A website visitor may view specific items or parts of a site. Cookies use this data to build targeted ads based on your behavior online. They’re also used for language preferences as well.
  3. Tracking: Shopping sites use cookies to track products a visitor previously looked at, they allow a site to offer similar products, and keep items in your checkout carts while you shop for other items on the website. Additionally, the cookie may remember how often you looked at a particular product and how long you stayed on the page - analytics.


The CCPA is a statutory law meaning failing to comply is a legitimate cause of action to file  a civil lawsuit in California. According to the California attorney general, the law gives certain important rights to California based consumers including:



California’s CCPA does not require businesses to gain opt-in consent for cookies, but it requires businesses to disclose that cookies are used, and data is collected by cookies and their purposes. If cookies are used for targeted advertising, it could be considered a “sale” under CCPA and it is advised to receive consent, not just give disclosure. To play it safe, many companies that do business in California ask website visitors to opt-in to your website's cookies rather than just disclose cookies on their websites.


How do you know if cookies are used on your website?


When using Google Chrome, open an Incognito window and type in your website's address.

  1. Click the lock icon to the left of your browser URL box.
  2. Click on cookies.
  3. The active cookies on your website will display. For more information, click on the little triangles in front of it.


What other states have similar laws? 

According to 
NSCL, "Five states—California, Colorado, Connecticut, Utah, and Virginia—have enacted comprehensive consumer data privacy laws. The laws have several provisions in common, such as the right to access and delete personal information and to opt-out of the sale of personal information, among others."


What you need to do:

1. Create a terms and conditions agreement (aka terms of service or terms of use) for your website or app to better protect your business.

2. Use our cookie consent tool to create a policy for your cookies, build a cookie consent banner, and deliver seamless cookie consent management while complying with global privacy laws in 25+ regions.

3. Create a privacy policy for your website, app, e-commerce store, SaaS, small business, or any other need. Comply with additional laws including GDPR, CCPA, PIPEDA, CalOPPA, and more!

4. Create a disclosure policy — from a medical or affiliate disclaimer to a basic blog disclaimer — our tool and legal policy generator has you covered.


Have more questions or need help? Reach out here. 

By Kyle Patterson 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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