6 ways to grow your email list
Growing your email list takes intentionality
Email marketing is one of the most effective marketing channels today. In fact, marketers list email marketing in their top 3 most effective marketing channels. Building your email marketing list can build your pipeline for new clients and educate prospective clients on your expertise and how you can help them. It can also warm your existing clients to expand their relationship with your company and email marketing can bring new products to market with a list of customers and fans that knows, likes, and trusts what your company stands for.
"79% of marketers list email marketing in their top 3 most effective marketing channels." HubSpot
Now that you're hopefully "sold" on the idea of using email marketing in your business, you need a plan to grow your list. To do it right, we recommend a couple of options to first build your list. In a follow up post, we'll talk about effective strategies for email content, but for now, let's focus on ways to grow your email marketing list.
Sign Up
1) First of all you need a place for people to sign up for your email list. When you ask people to give you their email, advertise your email list as something valuable to your customer - insider knowledge, industry analysis, exclusive interviews, behind the scenes, tips and tricks. This kind of information you plan to share will provide value and help your email subscribers to advance in their career or business or whatever the case may be. You can place this opt-in on your website homepage, contact page, and at the bottom of each blog post.
Ecommerce
2) For those selling directly on your e-commerce website, we suggest a coupon code for a % off or a dollar amount off their next order in exchange for signing up for your email list. With this option of a coupon code, you'll see your email list grow at a much faster rate than simply having a place for a sign up.
Download
3) Next, if you're not selling directly online or even if you are, but your sales cycle is longer, we suggest adding a download of sorts that you provide free of charge in exchange for the email address.
Webinars
4) Some clients offer webinar registration - providing something valuable that will help your prospective clients while obtaining email and registration information.
Video Series
5) Video series. Similar to a webinar, marketing a video series can help establish your credibility, add value to your viewers, and help convert new customers. Ask viewers to submit their email before getting access to this premium content.
Live Events
6) Live events. Email marketing is a great way to follow up with live event attendees. Make sure to ask for email opt-in during the event registration process.
Being intentional about growing your email list is an important part of an effective marketing campaign. Following these steps can get you started in the right direction. In a future post we'll cover content development, calls to action, and email automation.
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