Developing your company's website is an exciting project. Whether you're a brand new business or have been established for generations, creating a new website is an important business decision and can communicate your brand and value to the world! Here are a few things to consider:
1) Messaging. Don't make your website all about you. Talk about the problems you solve for your clients. You're the guide, the customer is the hero, and you're inviting them into a story that solves their problem, helps them win and obtain what they need. Clarity is key.
2) Design. Communication is not all verbal and not all text, either. A well designed and developed website communicates organization and value to your website visitors and prospective customers. Aesthetic matters. Know who your audience is and communicate to them with words, images, video and colors that resonate.
3) Call to action. What do you want someone to do after visiting your website? Make it clear and repeat it so the message gets across.
4) Lead funnel. If a visitor to your website doesn't make a purchase or convert on the first visit, give them an opportunity to opt-in to an email list so you can follow up with value-added messaging. Provide something of value in exchange for an email address. A download. A webinar. A video series.
5) Your website alone is not enough. You need a plan to get people to your website. We recommend paid ads, email marketing, and search engine optimization (SEO). Develop a marketing plan that is multi-faceted so your message reaches the right people consistently and repeatedly.
Our Promise to You
As a leading digital marketing & website design company in Los Angeles, L2 Digital Marketing consistently strive to perform at the highest level within our industry. We will not offer a product or service that we ourselves would not be 100% happy with and stand behind. Our promise to you is to ensure that you are satisfied with the products that are being fulfilled and in turn building a long standing relationship together.
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L2 Digital Marketing, a leading advertising agency based in Los Angeles, California serving businesses with website design and digital marketing services in the Greater Los Angeles Metropolitan Area and nationwide. Providing a full suite of digital marketing tools and services to help your business succeed online.