Blog Layout

11 important considerations for building your website

Kyle Patterson • September 27, 2021

How to make your website a strategic brand building and business asset

Whether you’re just starting a new business or have been established for quite some time, building the right website to represent your business is an important decision every business owner needs to make. 


In today’s competitive marketplace, distinguishing your business from the rest of the crowd starts with a well built,
high quality website with well written copy that converts. The truth is anyone can throw up a website and say they’re open for business but just because the website is online, doesn’t mean it’s going to bring in new customers or communicate the value of your business in the marketplace. The fact is, your customers or prospective customers can likely find a competitor that can do the same thing you can do.


Our philosophy around creating a website is such that your website is a very central part of your brand and a distinguishing part of your business. Therefore, the right amount of time, effort, creativity needs to go into producing the right website for your business so that it produces the results you’re hoping for and brings in new business for your bottom line. Here are a few questions to consider as you embark on a website redesign or website launch.


What is the main goal or action you want people to take when they arrive on your website? 

It could be eCommerce, appointments, contacts, blog readers, email subscribers, etc. 


Branding?

Have you expressed your mission, vision, values, and used this to inspire your visual identity and messaging. Advertising agencies like L2 Digital can help you connect these areas to build a brand your customers love.

  1. Brand Heart: This is an articulation of your brand’s core principles 
  2. Brand name. 
  3. Brand essence: This is your voice, tone, and personality. 
  4. Competitive Analysis/SWOT Analysis. Understanding what differentiates you in the marketplace.
  5. Customer Personas/Market Analysis. Knowing you your customers are and who you are trying to reach.
  6. Messaging: Know your tagline, value proposition, and messaging pillars to ensure your visual identity communicates the right story.
  7. Marketing plan strategy.


What colors represent your company?

This should be consistent from your logo, to your social, to your website. A consistent look and feel builds trust and distinguishes your company. 


Typeface - Your typeface selection can say a lot about who you are as a company. This should be consistent across the board. 


Content - The quality of the content on your website is communicating either positively or negatively about your business. The tone of voice are you using for your content is so important and should be consistent. Spend the most time on your ABOUT page as it's one of the most viewed pages on any website.


Logo - should be a visual representation of your branding. 


Photography - The importance of your visual identity can't be overemphasized.

What features do you want included?

Scheduling

Ecommerce

Credit Card Processing

What time frame do you need your website created in? 

This is the actual design time on the website once you've solidified the content, brand, colors, logo, goals for the website and more.

How will you update the website?

Creating a website and letting it sit there and get stale is a waste of time. You need to keep the content fresh, update your pages, maintain an active blog, and update your products and services regularly so your business continues to grow. 

What’s your marketing plan for your website? 

Build it and they will come is not the right strategy for your website. Build it and promote it is. Starting with SEO and moving to social, keyword ads, and more will help you connect with the right people looking for your products and services.


Hopefully this list will help you think about the time and detail that needs to go into creating your website. L2 Digital Marketing handles the entire branding, visual, photography, content development and solutions for your company. If you've already completed some of these steps, we can simply design the layout of the site based on your specs and to your exact liking. Either way, we're here to serve. Contact us here to learn more.

Recommended Products & Services

constant-contact

thrive-pay-tech

live-chat-sign-up
December 10, 2024
At L2 Digital Marketing , we’re passionate about helping non-profits make an impact. That’s why we’re excited to assist organizations in taking full advantage of the Google Grants for Non-Profits program. This incredible opportunity provides up to $10,000 per month in free Google Ads credit, allowing your mission to reach more people than ever before. What Is the Google Grants Program? Google Grants is designed to empower non-profits by funding ad campaigns that raise awareness, drive donations, and engage supporters online. With these grants, your organization can appear at the top of Google search results, connecting with those who need your services or believe in your cause. How Can L2 Digital Marketing Help? While the grant provides the budget, running an effective ad campaign requires expertise. That’s where we come in! Our team will: Application Approval: We'll guide you through the application process to get approved for the grant. Optimize Campaigns: Create high-performing ads and ensure they comply with Google’s grant policies. Maximize ROI: Target the right keywords and audience to drive real results for your organization. Monitor Performance: Continuously refine your campaigns to make the most of the $10,000 grant each month. Who’s Eligible? If your organization is a registered non-profit in good standing with the IRS and with a mission aligned with Google’s policies, you could qualify for this transformative program. Let’s Get Started! If your non-profit is ready to expand its reach and grow its impact, L2 Digital Marketing is here to help. Contact us today to learn more about how we can partner with your organization to unlock the power of Google Grants. This is your chance to reach more people, change more lives, and fulfill your mission like never before. Let us help you take the first step!
direct-sales-opportunities-mlm-network-marketing
By Kyle Patterson September 22, 2024
Discover the power of direct selling with L2 Digital Marketing. Learn how this flexible and empowering business model provides entrepreneurial opportunities, allowing you to earn the income you desire by marketing digital services. Join us and unlock your financial freedom today.
creating-a-marketing-plan-venture-capital
By Kyle Patterson September 20, 2024
Discover what venture capitalists look for in a startup marketing plan, from audience insights to scalability, and how to craft a strategy that secures investor funding.
investors-marketing-plan
August 8, 2024
Learn how to craft a marketing plan that attracts investors and sets your startup up for success. Discover why a solid strategy is key to securing funding and how L2 Digital Marketing can help you create a winning plan.
basic-seo-by-L2-digital-Pasadena
By Kyle Patterson July 1, 2024
At L2 Digital Marketing, we understand that SEO can be complex and time-consuming. That’s why we offer a straightforward, affordable solution to help your business thrive online. Our experienced team is dedicated to delivering results and providing exceptional customer service. With our basic SEO package, you can focus on running your business while we handle the intricacies of SEO.
mlm-direct-sales
By Kyle Patterson June 27, 2024
How Multi-Level Marketing, Direct Sales, and Advanced Digital Strategies Drive Financial Success
al-hubspot-marketing
By Kyle Patterson June 25, 2024
A New Era in Marketing with L2 Digital Marketing & AI In today's rapidly evolving digital landscape, staying ahead of the curve is essential for any business aiming to thrive. At L2 Digital Marketing, we recognize the transformative power of artificial intelligence (AI) in impacting how we engage with customers, optimize campaigns, and drive growth. This article delves into our capabilities with AI and explores how leading platforms like HubSpot harness this technology to deliver unparalleled results. The AI Advantage in Digital Marketing AI has emerged as a game-changer in digital marketing, offering tools and techniques that enhance efficiency, accuracy, and personalization. Here are key areas where AI makes a significant impact: 1. Data Analysis and Insights: AI excels at processing vast amounts of data swiftly and accurately. At L2 Digital Marketing, we utilize AI-powered analytics to gain deeper insights into customer behavior, preferences, and trends. This enables us to make data-driven decisions that enhance the effectiveness of our marketing strategies. 2. Personalization: One of the most significant advantages of AI is its ability to deliver personalized experiences. By analyzing customer data, AI can create highly tailored content and recommendations. This personalization fosters stronger customer relationships and increases conversion rates. 3. Automation : AI-powered automation tools streamline repetitive tasks such as email marketing, social media posting , and ad management. This not only saves time but also ensures that campaigns run seamlessly, allowing our team to focus on strategic planning and creative execution. 4. Predictive Analytics: AI can forecast future trends and outcomes based on historical data. Predictive analytics helps us anticipate customer needs, optimize budget allocation, and improve campaign performance, ensuring that our clients stay ahead of their competition. 5. Chatbots and Customer Support: AI-driven chatbots provide instant, 24/7 customer support, enhancing customer satisfaction and engagement. These intelligent bots can handle a wide range of queries, from basic information requests to complex troubleshooting, freeing up human resources for more intricate tasks. AI-Powered Platforms: The HubSpot Example HubSpot is a prime example of a platform that effectively integrates AI to boost digital marketing efforts. As a leader in inbound marketing, HubSpot offers a suite of AI-driven tools that complement our services at L2 Digital Marketing. As a Hubspot partner, we're also able to implement their CRM for your sales and marketing efforts. - Content Strategy: HubSpot's AI analyzes top-performing content and suggests topics that are likely to resonate with your audience. This ensures that your content strategy is always aligned with current trends and audience interests. - SEO Optimization : AI tools in HubSpot help optimize content for search engines by providing insights into keyword performance, search trends, and competitor analysis. This improves organic search rankings and drives more traffic to your website. - Lead Scoring: HubSpot uses AI to score leads based on their likelihood to convert. This allows us to prioritize high-quality leads and tailor our marketing efforts to nurture them effectively. - Email Marketing: With AI, HubSpot can personalize email content, predict the best times to send emails, and optimize subject lines for higher open rates. This leads to more engaging and successful email campaigns. - CRM Integration: HubSpot's AI-powered CRM tools track and analyze customer interactions, providing valuable insights into customer journeys. This helps us tailor our marketing strategies to meet the specific needs of different customer segments. L2 Digital Marketing: Your Partner in AI-Driven Success At L2 Digital Marketing, we are committed to leveraging the full potential of AI to enhance your digital marketing efforts. Our team of experts continuously explores new AI technologies and integrates them into our services to provide cutting-edge solutions. Whether you are looking to improve customer engagement, drive more traffic, or increase conversions, our AI-driven approach ensures that you achieve your marketing goals efficiently and effectively. In conclusion, the integration of AI in digital marketing is not just a trend but a necessity in today's competitive environment. Platforms like HubSpot, with their advanced AI capabilities, offer powerful tools that drive success. At L2 Digital Marketing, we harness these tools to deliver results that exceed expectations. Embrace the future with us and experience the transformative power of AI in digital marketing.
marketing-plan-sba
By Kyle Patterson June 20, 2024
A well-crafted marketing plan is indispensable for securing an SBA loan, as it showcases your business acumen and growth potential. Leveraging the expertise of L2 Digital Marketing can elevate your marketing plan, making it not just a requirement for your loan application, but a powerful tool for long-term business success. By integrating comprehensive market research, strategic planning, and precise execution, L2 helps you present a compelling case to lenders, paving the way for your business to thrive.
succeeding-in-sales
By Kyle Patterson June 19, 2024
Succeeding in sales requires a combination of skills, mindset, and strategies. In today's dynamic job market, the future of work is being reshaped by the gig economy and the rise of flexible employment opportunities. As more individuals seek greater autonomy and varied income streams, direct sales positions in digital marketing are becoming increasingly attractive. L2 Digital Marketing stands out by offering a lucrative direct sales opportunity that combines the benefits of the gig economy with substantial growth potential. This article explores the essential components for succeeding in sales and highlights how partnering with L2 Digital Marketing can elevate your career to new heights. Here are the key components: 1. Strong Communication Skills Effective communication is crucial for understanding client needs and conveying your value proposition clearly. 2. Deep Product Knowledge Understanding your product or service inside out allows you to address customer queries confidently and demonstrate its benefits. 3. Active Listening Listening to your clients helps build trust and allows you to tailor your pitch to their specific needs and concerns. 4. Resilience and Persistence Sales can be challenging, and rejection is common. Resilience helps you stay motivated and persistent in pursuing leads. 5. Empathy Being able to empathize with clients’ problems and offering genuine solutions fosters better relationships and customer satisfaction. 6. Negotiation Skills Effective negotiation can help you close deals that are beneficial for both you and your client. 7. Time Management Managing your time efficiently ensures you can handle multiple clients and tasks without compromising on quality. 8. Goal-Oriented Mindset Setting and pursuing clear goals keeps you focused and driven to achieve sales targets. 9. Adaptability The ability to adapt to changing market conditions and client needs helps you stay relevant and effective. 10. Networking Abilities Building and maintaining a strong professional network can provide valuable leads and referrals. 11. Technology Proficiency Familiarity with CRM software and other sales tools enhances your efficiency and effectiveness in managing customer relationships and sales processes. 12. The Right Company Working with a company that offers a robust commission structure, bonuses, and growth opportunities is essential. L2 Digital Marketing provides a comprehensive direct sales program, offering unlimited earning potential, industry-leading training, personalized support, and opportunities for team building. This supportive environment ensures you have the resources and incentives to succeed and advance in your sales career. By developing these skills and attributes, and aligning yourself with the right company like L2 Digital Marketing , you can enhance your sales performance and achieve long-term success in your career. By developing these skills and attributes, you can enhance your sales performance and achieve long-term success in sales.
social-media
By Kyle Patterson June 7, 2024
Keys to Optimizing Your Campaigns and Achieving Long-Term Growth
More Posts
Share by: