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Is investing in SEO right for your local business?

March 18, 2023

Local SEO can help your business be discovered online

Where do people go to find businesses like yours? Well, 25 years ago there was a phonebook. Today, there's Google search. Most people begin with a Google search. Chances are if your business doesn't populate the first page of Google, your competitors are getting the business, not you.


So how much is poor search engine ranking costing your business?


$100s, $1,000s, $10,000s a month or even more? It's true, search engine optimization is more important than ever. Yet, many business owners are wary of investing in the process, because it can take months to see the ROI. We want results and we want them now or pull the plug right? Wrong. We advise our clients to invest in SEO as a long term strategy, while in the short term, couple your SEO campaign with paid search ads. These two work together like a 1-2 punch in boxing. It's a strategy that will land you new business, provided of course you have a quality landing page and website that is focused on conversion.


The truth is there are companies who sell SEO but don't deliver a quality product or experience. SEO is more than a blog, it's a strategy that encompasses your whole website and industry. Analyzing your industry, competitors, keyword difficulty ranking.


If you're on the fence about SEO, here are a few things to consider:


1) Hire a digital marketing firm that is local to you.


2) Ask for a monthly SEO report at the beginning and end of the month to know exactly what was accomplished. 


3) Don't expect immediate results, give it a good 6-12 months to start seeing improvements. 


4) In addition to running SEO on your website, look at ways to improve your ranking with reviews and recommendations from existing clients.


5) Develop partnerships with other businesses and ask for links back to your website.


6) Content is key.

 

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