The power of your website email opt-in

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The power of your website email opt-in

June 11, 2023

Best practices for an email opt-in offer that works

What happens when a visitor gets to your website? They might poke around for a minute, read your homepage, maybe watch a high-quality video, check your about page, and they're gone. Possibly never to be heard from again. Opportunity lost.

Or is it?

Enter the email opt-in.

What is an email opt-in offer? An email opt-in offers your website visitors a valuable piece of content in exchange for giving you their email address. The key here is to create a must have value-added PDF, webinar, book chapter, or other valuable content in exchange for your website visitor's email address.

You need to market the piece of content and make it highly polished, very professional, and must have, can't miss content.

Make it easy for your visitor to give you their email address and sign up. Don't make it a page of questions. The more information you ask for the harder less people who will give you the information. I suggest name and email, nothing else.

Next you want to set up an email automation system so as soon as they sign up, your email provider (i.e. Mailchimp, Constant Contact) kicks off and sends them the piece of content immediately in their inbox.

Now that you've provided a quality piece of well designed highly useful content for your email opt-in, you need to follow up with some automated email messages to keep your brand top of mind and help your website visitor to complete the purchase, make the call, set up the appointment, etc. More on your email automated series content later. For now let's make the case for why your business should have an email opt-in offer.

What can an email opt-in do for your business?

Solve a problem: Clients are visiting your website to solve a problem. Add value to the client by giving them valuable information that is useful to them. Help them solve the problem of knowing where to go for your particular product or service.

Develop credibility: Build rapport and establish your area of expertise. Showcase why you are the company that knows this area best and why your company should get the business.

Share your expertise: Your website visitors need to know that you are an authority with experience and success in the field your business represents. Your email opt-in lets people know just that.

Email automation: Set it and forget it. Your automated series works for you while you're sleeping, away on vacation, or busy running your company.

E-commerce conversions: With an email opt-in and automated email series, you're building long term relationships that will yield results over time. On average it takes 7 touches for a sale, think of your email automation series as an extension of your sales and marketing efforts.

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