Prospective customers aren't coming to your website to read about your incredible history, awards, and accolades. Those are great and sure, mention them on your website, but prospective customers mostly care about how you can help them solve their problem. If the awards and accolades help communicate that, fine. But the truth is, prospective clients are coming to your website to see and research if you can solve their problem. They are thinking about themselves, their company, their issue and how you might be able to help them. If they come to your website and just hear about how great you are and don't see how you can help them, you just lost a prospective new client. They have a need, an issue, a problem, and/or maybe even a crisis, and they need someone to solve it. They're asking, "Is this company the one that can help me?" That's why your messaging must be clear, compelling, short and to the point. You have about 15-20 seconds before they are bouncing off of your website and you need a quick soundbite that's going to get their attention and show them that you're the company that can help them solve their issue. It could be pet grooming, orthodontics, banking, clothing, but the reason your visitor is on your website is because they have a need and want to know if you can solve it.
That's why before you even build your new website, we recommend our 7 part branding process to help you clarify your messaging, establishing your company voice, and identity, and then launch your new website and marketing campaigns.
Our 7 part marketing framework to developing your messaging around your target audience includes:
Who are you as a company and how we can differentiate you in the marketplace.
Who are you trying to reach and what does your audience need/care about.
Who are your competitors and how to position your offering
What is your message and will it resonate?
How will your target customer best receive your message, how and where will you communicate it?
What are your current colors, logo, and identity communicating and is it consistent across the board?
Do you need a rebrand, new logo, colors, tag line?

Our Promise to You
As a leading digital marketing & website design company in Los Angeles, L2 Digital Marketing consistently strive to perform at the highest level within our industry. We will not offer a product or service that we ourselves would not be 100% happy with and stand behind. Our promise to you is to ensure that you are satisfied with the products that are being fulfilled and in turn building a long standing relationship together.
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L2 Digital Marketing, a leading advertising agency based in Los Angeles, California serving businesses with website design and digital marketing services in the Greater Los Angeles Metropolitan Area and nationwide. Providing a full suite of digital marketing tools and services to help your business succeed online.