Spending some time thinking through your strategy and goals for your website will pay dividends for many years to come. The fact is your website is how 80%+ people research your business and industry before making a purchase decision. If done correctly, your website can be an asset for your business, not a liability. It can literally sell while you sleep. So how is yours working for you?
Here are a few questions to consider to get you started:
• What are 3-5 goals you have for your website? What does success look like?
• What function in the sales process do you see your website playing?
• What type of content and commitment are you willing to give to your site?
These are all questions you want to ask before you get started on planning and developing your website. Depending on your business and industry, some websites are strictly informational, others are fully functioning e-commerce websites. Others are lead generators for off-line phone calls or contacts. Others are list building sites that help you capture email addresses and contact information. What role will yours play? Defining what success looks like for you helps keep you and the website designer / project manager on the same page.
Next, you want to insist on designing your site based on responsive technology. Responsive design functions no matter the device it is being viewed on. You also want a site that meets your needs according to your work on strategy. If your goal is developing leads for your business, you need a way to capture email addresses and potentially a free download or some type of value added offer for every visitor.
If your goal is to sell online, make sure your site can integrate with shopping carts and can handle e-commerce and credit card transactions.
While we are talking about strategy I would be remiss to fail to mention the importance of sharing quality content on your website. Not only is content key in adding value to your website visitor, but it also helps search engines like Google recognize that you know what your talking about. Your main content pages and a blog connected to your site can help establish you as an authority and expert in your field. Information is so widely available today that keeping all your expertise and knowledge to yourself is no longer a good business strategy. Selling by teaching is a growing trend ii online business and something that can prove to help your business, not hurt it. As you show yourself an expert and authority in the topic you are selling you gain trust and establish rapport with your audience. As you do this your clients and audience will come back to you for more. If you can show that you solve their problem, they’ll come back for more.
So what is your business saying about your company and your capabilities? It's often the first place a prospective client will go to do their research about your company.
Secondly, how are search engines ranking your website? Go ahead and search Google for a service you offer in the geography you're located. Does your business appear on page 1 of the results? If not, you're giving up business to your competitors and making it difficult for prospective clients to find you. Let's change that. By implementing a few of our proven website optimization and marketing tactics, we can begin generating quality, qualified leads for you to close and convert into long lasting clients and maybe even friends.
Our Promise to You
As a leading digital marketing & website design company in Los Angeles, L2 Digital Marketing consistently strive to perform at the highest level within our industry. We will not offer a product or service that we ourselves would not be 100% happy with and stand behind. Our promise to you is to ensure that you are satisfied with the products that are being fulfilled and in turn building a long standing relationship together.
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L2 Digital Marketing, a leading advertising agency based in Los Angeles, California serving businesses with website design and digital marketing services in the Greater Los Angeles Metropolitan Area and nationwide. Providing a full suite of digital marketing tools and services to help your business succeed online.