Social media marketing made simple
August 23, 2022
Small business social media strategy for organic and paid social media
As a business owner, social media is a medium you can't ignore. Yet, it can be really time-consuming and you may wonder, what is the ROI of my efforts? If you're like most businesses, you don't have a set schedule, you just post when you "feel inspired" and even then you're not sure what to post about, plus only a handful of people even see it. Is it even worth it?
Chances are the audience you are trying to reach is on one social platform or another, so being active on the right platform can provide your business ROI. At the same time, you can't spend all your time or attention on it either. That's why we suggest a well thought out and documented social strategy. Having a plan will relieve stress, be consistent with your brand, and engage your target audience. Here are a few keys we think about when designing a plan for our advertising clients:
1) Determine what platforms your ideal clients may be on.
B2B - LinkedIn
Teen - TikTok
25-40 - Instagram
40-55 - Facebook
2) Determine how much content you can and will create consistently. Will you do this in house, or hire an outside social media firm to do it for you?
3) Consistent communication with on brand messaging and engaging content is key. Don't just post to post, think it through and create high quality content. Good content once a week is better than daily but shallow posts.
4) Creating a regular schedule of content helps limit the amount of time you are spending on social strategy. Because your time is money, you need to stay disciplined and on task. Social media can be a time trap so beware.
5) Don't just promote your product or service, add value to your audience by identifying your clients pain points and solving their problems or appeal to their interests, desires, dreams, etc. As you solve their problems with value added content and information, you're building trust and developing your brand.
6) Determining your medium. Video continues to grow and has become the medium of choice as YouTube, TikTok and, Instagram Reels competes for the attention of the masses. Developing video and cutting and splicing the content across platforms is the future.
7) Paid strategy. To be effective on social, you need to pay to play. Develop a budget to promote posts and run paid ads to amplify your reach and build your business.
8) Organic social is about engagement and brand building, so set your expectations. Investing in organic social isn't necessarily going to drive conversions and sales, it's going to help people become aware of your company. Having an active social presence adds credibility and positioning of your company in the marketplace.
9) Utilize tools like Facebook shopping to increase sales channels for e-commerce products.
Hope this was helpful, as always reach out here if we can help you develop your strategy, utilize social posting tools, and execute on your
businesses social strategy.
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